Regent HK and Shake Shack join hands to redefine comfort food indulgence

Regent Hong Kong and Shake Shack have partnered up to redefine what modern luxury and indulgence look and taste like with a world-exclusive collaboration.

Available exclusively from 12 November to 12 December at The Lobby Lounge, Regent Hong Kong, this marks the first collaboration of its kind between a luxury hotel and a fine casual burger brand, according to the release. Guests can explore a unique blend of pop culture and cuisine that combines casual roadside comfort food with five-star elegance.

At the heart of this partnership is an extraordinary creation: the Foie Gras Shack, which elevates Shake Shack’s signature ShackBurger to new heights. Built on a pillowy potato bun, layered with a 100% Angus beef patty, creamy melted Gruyere cheese, rich foie gras torchon, caramelised onion, black truffle mayo, crispy onion, frisée, and chives, reimagined with Regent Hong Kong’s refined touch. Customers who seek added indulgence can opt for the Foie Gras Shack with a double Angus beef patty. 

The gourmet addition of buttery foie gras torchon takes the beloved ShackBurger into bold new territory – combining the familiar comfort of Shake Shack’s all-Angus beef with rich flavour and thoughtfully sourced ingredients chosen to reflect Regent Hong Kong’s refined culinary standards and chef-driven finesse.

To complete the experience, Shake Shack’s signature crispy crinkle-cut fries receive an opulent upgrade, exclusively for this collaboration. Golden and perfectly crisp, the Shack Caviar Fries are served with crème fraîche bavarois, chives and caviar.

The collaboration isn’t just about the food - it’s about the immersive ambiance and indulgent experience. At The Lobby Lounge, guests can savour the limited-edition Foie Gras Shack and Shack Caviar Fries against the unobstructed perspectives of Victoria Harbour’s panoramic skyline. With its cinematic harbour views, all-day dining concept, casual dress code and approachable spirit, The Lobby Lounge pop-up blends the comforting joy of Shake Shack with Regent’s signature hospitality and service excellence. This aims to elevate dining in a fresh, unexpected form: laid-back, decadently delicious chic.

To mark the launch on 12 November, the first 100 guests who enjoy any Foie Gras Shack will receive an exclusive special-edition goodie bag, co-designed by Shake Shack and Regent Hong Kong –a collector’s keepsake from this pioneering promotion.

To enhance the luxurious experience, The Lobby Lounge has unveiled the Dom Pérignon White Luminous Vintage 2015. This vibrant and expressive champagne features a distinctive glowing label, adding a refined touch to each table setting.

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Michel Chertouh, managing director of Regent Hong Kong, said: “This extraordinary collaboration with Shake Shack allows us to present a thoughtfully curated experience - where its playful creativity meets Regent’s signature sense of refinement.”

“Enhancing this journey is the luminous prestige of Dom Pérignon, a sparkling accompaniment that heightens the spirit of celebration. And there could be no better stage than the uninterrupted sweep of Victoria Harbour, recently awarded a flawless 100/100 rating by The Most Perfect View Certified Program. Framed by this view, each guest is invited to discover their own personal haven - an experience that transcends dining and becomes a celebration of Hong Kong itself: vibrant, luxurious, and unforgettable,” he added. 

Jim Frisch, senior director of international culinary and product development, Shake Shack, said: “This collaboration transcends food; it's about crafting a cultural experience rooted in our fine dining heritage. In partnership with Regent Hong Kong, we’re elevating iconic flavours to deliver an indulgent experience that embodies our dedication to quality, joy and exceptional hospitality.”

MARKETING-INTERACTIVE has reached out to Regent Hong Kong for more information. 

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