Refuel4, an AI-driven creative platform has launched its Ad Analyzer, a new product that allows advertisers and marketers to analyse and test future performance of ad creative, completely free.
UtilisingÂ Refuel4â€™s Â AI engine, SHAKA, the Ad Analyzer provides scientifically-tested predictions to determine the potential performance of creative on Facebook and Instagramâ€™s Ad auction platform, saving valuable time and resources by eliminating the guesswork for advertisers.
Advertisers simply click, drag and drop their Facebook and Instagram ad creative intoÂ Refuel4â€™s Ad Analyzer. The SHAKA engine then draws thousands of design points from each ad and, extrapolating fromÂ Refuel4â€™s database of performance data and targeting information, SHAKA predicts the adâ€™s future performance.
For digital advertisers, campaigns often hinge upon translating a big idea into a metrics- focused campaign. Unfortunately, itâ€™s become very difficult to garner strong results as target audiences become saturated and ad fatigue sets in. There are over 4 million advertisers on Facebook, and more than 1 billion actions (clicks, likes, shares, app installs) were taken on Instagram ads in 2016.
Refuel4Â also recently took its artificial intelligence technology to Snapchat in a partnership that expands the video platformâ€™s advertising API (application programming interface) and allows agencies and brands to do their own buying through the automated system.
â€śThe importance of ad testing is a given, but nowadays itâ€™s simply not enough to use traditional methods to assess how your ad will perform on digital,â€ť said Kazuhiro Takiguchi,Â Refuel4Â founder & CEO. â€śEnter artificial intelligence. By using AI to analyse ads, advertisers can effectively take a peek into the future and create native ads that will truly resonate with audiences â€“ before spending that first dollar.â€ť