RedMart’s Jaime Ng heads to NTUC Link to lead digital transformation

Social enterprise NTUC Link has appointed Jaime Ng as its director of marketing, digital and brand. She reports to Sandeep Bhalla, CEO of NTUC Link. As a chief marketer at NTUC Link, Marketing understands Ng will undertake duties pertaining to the digital marketing transformation at NTUC Link. Marketing has reached out to NTUC Link for comment.

Prior to the appointment, Ng was head of marketing at RedMart, where she was responsible for steering, managing and optimising the organisation’s customer acquisition. This involves online performance and offline branding. This was for channels such as search, mobile, display, social, affiliates partnership to out of home campaigns.

She was also responsible for looking over RedMart’s customer lifecycle and retention strategy, brand awareness, partnership and marketing communications. She also undertook the product development of RedMart’s marketing automation, promotions and coupons platform.

Before that she was also director of market development at PurpleClick Media where she led campaigns for Facebook, Google and Yahoo. She has also held stints in element14, and worked out of the US with TripAdvisor and MySpace.

Ng is no stranger to both the startup and tech scenes with more than 17 years of experience leading teams for some of the world’s most successful technology companies. Last year, she was appointed by inventory and multi-channel management platform TradeGecko as vice president of marketing.