RedMart launches integrated campaign with help of JWT

Online supermarket RedMart has appointed J. Walter Thompson (JWT) Singapore to launch its integrated campaign. The campaign encourages consumers to “shop as you are” establishing the brand's image as an efficient and quick-solution platform for shopping at any given point of time.

The campaign, which launched on February 20, 2017, highlights how the brand has made shopping for grocery and household items an easy and effortless affair. The campaign will run for three months on out-of-home media, including buses, trains, taxis, and bus shelters island wide, as well as digital and social media.

RedMart was acquired last year by Lazada Group. The company appointed JWT in September after a competitive pitch to create its 2017 kickoff campaign.

“RedMart is a very dynamic company with high ambitions, and the clout for growth and customer acquisition in 2017.  We’re incredibly excited to work with them to raise the brand’s profile,” said Peter Womersley, CEO of JWT Singapore.

“We want RedMart to be synonymous with grocery shopping. Our first ever integrated campaign, with key prominent buys in OOH media, aims to cement our brand in the minds of local consumers,” said Roger E. Egan III, co-founder and CEO of RedMart.