RED2 Digital launches marketplace optimisation consulting service in SEA

Digital performance agency RED2 Digital has launched its marketplace optimisation consulting service for eCommerce businesses in Southeast Asia. In addition, RED2 has built a specialist eCommerce team to service clients in the region. The new team includes strategic hires from Lazada and Shopee who can leverage their in-depth knowledge of these marketplaces to drive growth and sales for clients.

To succeed in the ever changing eCommerce landscape in Southeast Asia, the agency believes that brands need a clear strategy. Instead of listing their products and waiting for customers, they need a tailored approach that specifically targets Southeast Asian marketplaces such as Lazada, Shopee, Amazon and many of the local players such as Tiki in Vietnam.

Each marketplace deploys sophisticated algorithms to show customers what products users are searching for, very similar to search engines, according to the press statement. RED2 believes that with traditional SEO practices, using specialised marketplace optimisation techniques is the best way to gain a competitive advantage, boosting a product’s visibility and driving sales.

Tai Le, the newly-appointed director of eCommerce operations at RED2 Digital, said it is building a “market optimisation arsenal” where it gives brands the flexibility to select what they need and seamlessly integrate them with the brands’ existing marketing plans.

Luke Janich, CEO of RED2 Digital, said through working with existing clients, the agency has seen first-hand how competitive marketplaces such as Lazada, Shopee and Amazon can be.

“Like everything else in the digital space, brands need to deploy a unified and content strategy to ensure products gain the marketplace visibility by implementing best in-class SEO tactics and performance optimisation practices,” he said.

Headquartered in Vietnam, RED2 Digital is now offering a range of flexible solutions built around each of the main online marketplaces in the region, including Lazada, Shopee, Amazon and Tiki. The agency offers eCommerce content, strategy, training and performance optimisation.

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