Red Bull Media House has picked provider of managed communications services Tata Communications as the global connectivity and innovations partner. This partnership is for Red Bull’s new television channel due to launch next year.
Red Bull Media House produces a broad range of formats and offers more than 1,000 hours of content to broadcast channels and digital platforms around the world.The two companies will collaborate to deliver innovation in service and product development for Red Bull Media House.
Tata Communications has also been selected as the preferred media connectivity partner for the Red Bull events globally, transmitting live data over its fibre network to the Red Bull Media House HQ. Red Bull Media House will use Tata Communications’ Video Connect Service to ensure maximum up time, reliability and premium quality of video delivery – optimising the consumers’ viewing experience.
Tata Communications has also expanded its media services offering by recently launching its Media Ecosystem that combines traditional video contribution services with IP-based connectivity to create a global media platform. The new ecosystem allows for global transport and management of content as a cloud based managed service and supports global broadcast, OTT and mobility applications.
Andreas Gall, chief technology officer, Red Bull Media House, said: “Whether we’re broadcasting a historic space jump or a live concert, we need to be confident of maximum uptime, global reach and security. We’re extremely proud to be launching this cutting edge technology with Tata Communications, a company that shares a DNA similar to ours in experimental improvement and continuous innovations.”
Rangu Salgame, chief executive officer, growth ventures & service provider group, Tata Communications said: “Our leading fibre network and constant bandwidth availability means that viewers of Red Bull Media House’s upcoming television offering will be able to tune in to watch their favourite events.”