Record-breaking Jumbo gets nationwide creative boost from InJourney

Jumbo, Indonesia's highest-grossing animated film of all time, is soaring to new heights—quite literally—thanks to a landmark collaboration between state-owned tourism and aviation holding company InJourney, the ministry of creative economy, and production house Visinema.

This partnership underscores a broader push to elevate Indonesia's creative economy by weaving local intellectual property into the nation's most visible tourism touchpoints—from temples to terminals.

The Jumbo campaign has been brought to life across InJourney's portfolio. At the iconic Prambanan Temple during the recent Eid holidays, visitors were greeted by a towering 10-metre inflatable Jumbo balloon, interactive games, and themed family activities—blending cultural exploration with cinematic imagination.

Don't miss: Indonesia's box office standout Jumbo rolls out ticket deals to attract viewers

Indonesia's major airports followed suit. Soekarno-Hatta (Tangerang), Juanda (Surabaya), and Yogyakarta International Airport featured vibrant installations, bringing Jumbo and its cast of characters into the daily lives of travellers. These immersive experiences were not just about entertainment; they were about storytelling, education, and national pride.

InJourney Aviation Services supported the campaign by setting up reading corners and "Gelembung Cerita" (Story Bubbles), interactive spaces designed to make family travel more meaningful—especially for young minds.

"Collaboration is one of the ways we promote the creative economy in Indonesia, especially in efforts to create economic value added and a positive impact on national economic growth," said Irene Umar, deputy minister of creative economy.

Maya Watono, president director of InJourney, echoed this sentiment: "With an integrated aviation and tourism ecosystem from upstream to downstream, we optimise the assets we manage to provide space and platforms for the creative industry to thrive. This is how we aim to foster and unlock the potential of Indonesia's creative economy."

Within two weeks of its release, Jumbo pulled in over 3 million cinema-goers, setting a new benchmark for Indonesian animation. It's now officially the country's most successful animated film. It has also officially become Southeast Asia's highest-grossing animated film, earning over US$8 million at the domestic box office since its release on 31 March, according to news website Deadline.

Backed by strategic marketing, government partnerships, and grassroots enthusiasm, Jumbo's success has redefined expectations. It's now being hailed not only as a box office triumph, but also as a cultural milestone.

For the creators, the journey has been both professional and deeply personal. "We wholeheartedly create content for Indonesian children and families, and Jumbo is our love letter to the children of Indonesia—and the child within all of us. I hope the journey of Jumbo and his friends touches the hearts of the audience and becomes a space for reflection and meaningful conversation," said producer Anggia Kharisma.

Directed and written by comedian and filmmaker Ryan Adriandhy, Jumbo was built by a 420-strong local creative team over five years.

Join us this coming 23 - 24 April for #Content360, a two-day extravaganza centered around three core thematic pillars: Challenging The Norm; Technology For Transformation; and Unlocking Imagination. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles:
KFC HK brings Titan scenes to life through immersive animation IP
Singapore Airlines invites you on a melodic journey with stop-motion animation
Spotify celebrates heart and soul of music fandoms through film