Razorfish has named Anne Davis as senior vice president and head of multi-national clients, with immediate effect.
From Hong Kong, Davis will work both with the global leadership team to facilitate multi-national client opportunities.
"Many client companies are stabling global operations in APAC," Davis said.
"The creation of my new role supports the ongoing evolvement of Razorfish’s relationship with clients; partnering to navigate the unknown, drive change and enable business transformation.”
Pete Stein, Razorfish Global CEO, added that Davis has been working in a global role for more than 20 years.
"She’s managed regional and global accounts for brands as diverse as IBM, Cisco, P&G, Unilever, Diageo, Reckitt-Benckiser, Blackberry and Gucci."
The firm’s operations have grown 25% in the last two years, with Asia contributing strong growth. Of its 3,000 employees globally, 1,000 are located in Asia.