Razorfish names new creative director

Razorfish Hong Kong has appointed Christian Teniswood(pictured) as creative director, effective immediately.Reporting to Razorfish managing director Joanna Kalenska, Teniswood will be leading the creative strategy for Razorfish Hong Kong clients including Nike Hong Kong, Melco Crown, HKTV, P&G’s Pampers, to name a few.Prior to joining Razorfish, Teniswood was based in Singapore since 2006 and has led creative teams at OgilvyOne, SapientNitro and FutureBrand, serving clients like Crown Casino and Brand Victoria.For the past 12 years, Teniswood has helped deliver award-winning solutions for a broad range of clients in both Asia and Australia. He has experience across digital, ux, integrated campaigns and branding projects. Commenting on the appointment, Teniswood said: “The most transformative work in Asia is happening here and I’m privileged to join the talented team at Razorfish in Hong Kong to be a part of it. Through innovative creative work and a results driven approach, I’m looking forward to growing that reputation further as well as demonstrating we’re capable of much more.”Daniel Bonner, Razorfish global chief creative officer, added: “Christian lands in the midst of a slew of awards, nominations and accolade from all over the globe for the Razorfish Hong Kong team. "This is a creative team already punching well above their weight across the globe. Now, with Christian’s strong leadership and strategic impact, our clients and partners are set to see even greater creative solutions to their most challenging business problems.”