Razorfish appoints new CEO for India office

Razorfish has appointed Charulata Ravi Kumar (pictured) as chief executive officer India.She will be replacing Kanika Mathur.

Kumar will work from the Razorfish Mumbai office and is also responsible for the regional presence across Bangalore, Gurgaon and Pune. She will report to Vincent Digonnet, executive chairman APAC.

Previously Kumar has held leadership roles in India, Middle East and Europe and has managed businesses and brands across US and South Asia. Her 25 year career includes stints with the WPP and Lowe networks as well as establishing her own consultancy Coffee Kettle.

Kumar said:“I’m honoured to lead Razorfish India’s business, and to be tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience design and brand building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish India remains the destination for smart, curious, creative and entrepreneurial minded people, and to further strengthen Razorfish India’s existing core competencies.”

Vincent Digonnet, executive chairman APAC added: “Kumar brings to this role true business transformation skills through a blend of innovation, integrated marketing solutions and entrepreneurship. She has diverse experience across sectors such as services, manufacturing and consumer products across leading multinational corporations and global brands.”