Gaming hardware manufacturing company Razer has launched its e-wallet Razer Pay in Malaysia, in partnership with Berjaya Corporation. Razer Pay is designed for youth and Millennials, allowing consumers to top up, pay and transfer money quickly and easily.
More than 6,000 retail and F&B outlets will accept Razer Pay, with participating brands including 7-Eleven, Starbucks, Singer, Cosway, Greyhound Café, Wendy’s, Kenny Rogers, Krispy Kreme, 99 Speedmart, Tealive, Thundermatch and Sweet Hut. The company aims to grow the list of merchants on its e-wallet to encompass healthcare, travel and other lifestyle services in Malaysia.
In a statement to A+M, Razer's spokesperson said the partnership is not an exclusive one as Razer Pay is also available at 99 Speedmart, Thundermatch Technology and Circle K. Also, Razer chose to partner with Berjaya as both companies have been "close partners" in the e-payments and virtual credits industries since 2017. The spokesperson added that the company aims to launch the e-wallet across all of Southeast Asia.
Consumers can transfer funds to family and friends easily, as well as from the Razer Pay e-wallet to their bank accounts. Additionally, Razer Pay can also be used for online transactions, allowing users to purchase PIN codes for popular services such as zGold MOLPoints, Steam Wallet, Garena, Sony PlayStation, Spotify, iflix and Astro NJOI, among others.
Meanwhile, prepaid mobile customers can also choose to top up their accounts with Razer Pay if they have an account with Malaysian telcos including U Mobile, Digi, Maxis and Celcom. Existing users of the One2Pay app, an e-wallet launched by MOL Inc, a company acquired by Razer last year, can upgrade their app to Razer Pay through the Apple Store or Google Play Store.
The e-wallet will roll out in other Southeast Asian countries in the coming months, with a focus on interoperability between countries, allowing for users to have a seamless payment experience in other countries. A+M has reached out to Razer for additional details.
To celebrate the launch, every new user in Malaysia will receive bonus credits of RM10 until 30 September 2018. As a partner to Razer Pay, Berjaya has pledged to donate up to RM5 million to the national Tabung Harapan Malaysia fund, a crowdfunding initiative created by the Finance Ministry of Malaysia to reduce the country’s national debt. Berjaya has committed to donating RM10 with each first use of the Razer Pay e-wallet at participating Berjaya outlets until 31 August 2018.
“We’re excited to launch Razer Pay first in Malaysia as part of our global roll out, and our partnership with the Berjaya Group will make it convenient for everyone to join the cashless revolution today," co-founder and CEO of Razer Min-Liang Tan, said.
“We have created this partnership as we see great synergy between our businesses and Razer Pay. Our existing retail ecosystem within the Berjaya Group offers a great platform and testbed for mobile payment innovation. Through the synergy between Berjaya and Razer, we aim to enhance the value propositions of Razer Pay to craft our differentiation in the marketplace," founder of the Berjaya Group Tan Sri Dato’ Seri Vincent Tan said.