Ravn to head Carlsberg Greater China

Soren Ravn, Carlsberg Malaysia managing director, has been appointed CEO, Carlsberg Greater China, effective 1 July. He will hand over the reins of the brewery to Henrik Juel Andersen (pictured), current regional CEO, Carlsberg Indochina.Carlsberg Greater China covers the four countries of China, Hong Kong, Macau and Taiwan and is a key component of Carlsberg Group's growth platform in Asia. Comprising 41 breweries, with more than 15,000 employees and around 3 billion litres of annual beer sales, Carlsberg Greater China is one of the largest volume contributors to the Carlsberg Group."I am happy to bring in Ravn to take up the new role as CEO, Carlsberg Greater China to expand our business in the world's biggest beer market and to strengthen our capacity and capability to take on the challenges ahead," Roy Enzo Bagattini, senior vice president, Asia, Carlsberg Group commented.Chairman of Carlsberg Malaysia, Dato' Lim Say Chong said Ravn has been instrumental in leading Carlsberg Malaysia Group to three years of continuous strong revenue and profitgrowth, driven by portfolio brands and premiumisation strategy with a strong focus onprofitable growth.Andersen, 46, has held the regional CEO of Carlsberg Indochina role for the past five year."Andersen is one of our most experienced leaders in Asia and will help drive the strategic agenda as well as strong execution going forward, in strong cooperation with our supportive business partners and customers in Malaysia and Singapore," Lim commented.Ravn and Andersen will be working closely to ensure a smooth transition and handover in Malaysia and Singapore over the next few months.