RAVIPA unveils second store in HK as part of regional expansion

Thai jewelry brand RAVIPA has unveiled its second store in Hong Kong at Harbour City. This expansion marks a pivotal moment in RAVIPA’s regional growth, bringing its signature blend of elegance, symbolism, and spiritual harmony to one of Hong Kong’s most iconic shopping destinations.

This comes following the successful debut of its first store in December 2024. This rapid expansion reflects not only the brand’s strong sales growth but also its ambition to explore opportunities in one of Asia’s most vibrant jewelry markets, said a spokesperson from RAVIPA in a conversation with MARKETING-INTERACTIVE.

"With Hong Kong being a global destination for travellers from around the world, RAVIPA sees this as a strategic step to reach a broader and more diverse audience. The brand continues to strengthen its international presence while staying true to its roots in meaningful design and timeless craftsmanship."

Although RAVIPA was founded in Thailand, the brand’s philosophy and design language hold a universal appeal that transcends borders, added the spokesperson. Rooted in the idea of meaningful jewelry that blends minimalist elegance with symbolic storytelling, RAVIPA resonates with modern consumers who value both beauty and emotional connection.

"Hong Kong, with its cosmopolitan lifestyle and appreciation for thoughtful design, provides the perfect setting for RAVIPA to connect with customers seeking pieces that not only elevate their personal style but also reflect their beliefs, values, and milestones. By offering timeless collections with a global sensibility, RAVIPA aims to create a sense of connection that feels both personal and culturally inclusive," the spokesperson added.

Beyond regional expansion, RAVIPA is focused on deepening its brand value through product innovation, exclusive collaborations, and an elevated customer experience across both online and offline platforms. The brand continues to explore new collections that seamlessly blend traditional symbolism with modern aesthetics, creating jewelry that resonates with today’s global generation.

"There might be a plan to expand into lifestyle product lines and further strengthen its digital presence to enhance accessibility and engagement worldwide. As RAVIPA evolves, it remains dedicated to crafting meaningful pieces that go beyond adornment—celebrating personal stories, milestones, and emotional connections," the spokesperson added.

The new store features The Reminder Coin Collection, where each coin serves as more than jewelry—it’s a personal talisman designed to align your surroundings with positive energy and the promise of growth and success, features six sacred coins, each representing a revered deity and infused with powers of prosperity and positivity.

Crafted in small, exclusive batches from nickel-free, skin-friendly Yellow Gold-plated Zinc Alloy, each coin radiates abundance and light, merging minimalist sophistication with deep spiritual reverence.

The new store also showcases RAVIPA’s renowned Golden Gold Series, part of the Reminder Collection. Designed to bring both elegance and spiritual energy, each piece is crafted from hypoallergenic materials such as silver, white gold, and yellow gold, ensuring comfort, durability, and lasting beauty. The vibrant yellow hue is believed to attract luck, while each design harmonises timeless aesthetics with spiritual meaning.

RAVIPA Jewelry is offering an exclusive "Buy three, get one free" promotion from 22 April to 31 May, available only at RAVIPA Harbour City store, Level 2, Gateway Arcade.

In launching its second store, RAVIPA employed a multifaceted marketing strategy that seamlessly blended both traditional and digital approaches. The brand aimed to create a strong buzz leading up to the opening through targeted pre-launch campaigns, which included exclusive previews for the press and influencers. The focus was on amplifying the brand’s story and building awareness around its unique narrative.

Social media platforms played a key role in generating excitement, with influencer partnerships designed to keep the local community engaged and visually captivating content that showcased RAVIPA’s design philosophy and craftsmanship. The combination of offline events and a robust digital presence ensured maximum visibility and engagement, resulting in a memorable launch that resonated with both new and returning customers.

A diverse range of promotional mediums was leveraged to ensure widespread visibility. Key channels included social media platforms such as Instagram and Facebook, where visually engaging content and influencer collaborations generated excitement and drove engagement. Targeted email marketing campaigns also played a crucial role in reaching loyal customers with exclusive offers and event invitations, said the spokesperson.

Offline, the focus shifted to driving in-store experiences that brought customers closer to the brand, offering personalised interactions and an immersive feel for the jewelry collections. Media partnerships and press coverage were also integral, ensuring the brand’s story reached a wider audience through both digital and traditional news outlets. "Together, these mediums created a cohesive promotional strategy that effectively engaged both digital-native audiences and those who value in-person experiences," added the spokesperson.

"We are thrilled to expand RAVIPA’s presence in Hong Kong. Following the overwhelming support from international customers, we’re excited to bring our positive and meaningful pieces to this vibrant city—positioning Hong Kong as a cornerstone of RAVIPA’s presence in Southeast Asia. This milestone reinforces our mission to share jewelry that empowers wearers with strength, balance, and luck," Thanisa Veerasaksri, co-founder and CEO of RAVIPA.

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