This post was done in partnership with Google Malaysia.
Ramadan is a month where habits and behaviours change as Muslims shift their entire lifestyles to focus on spirituality, community and tradition.
The pandemic had the majority of Malaysians staying home, and for Ramadan that meant preparation of mealtimes much earlier in the day than usual, to a sharp rise in mobile gaming and a demand for entertainment, resulting in an overall shift in Malaysians’ relationship with digital.
After more than a year of battling COVID, Malaysians have adapted as the country emerged stronger. While celebrations are likely to remain quiet as Ramadan approaches, there is a hope for better days ahead. Below, we look back at the learnings from 2020 to help brands connect with Malaysians during these delicate times.