Rakuten Trade launches Malaysia’s first rewards ecosystem

Equity broking firm Rakuten Trade has launched a new rewards programme which aims to bring together three leading loyalty providers - AirAsia BIG, Berjaya Group's B Infinite and BonusLink.

The Rakuten Trade rewards ecosystem is a free point rewards programme where investors can earn RT points from their trading activities, introducing members by referral link or code, share transfer, and by participating in Rakuten Trade marketing campaigns.

Earning points is automatic for all Rakuten Trade customers, in which they can be converted into AirAsia BIG, B Infinite and/or BonusLink points of the same value.

Victor Kaw, chief commercial officer of AirAsia BIG loyalty programme at Think BIG Digital said, “Like AirAsia, Rakuten Trade extends the nation’s first cost efficient retail solution, in this case equity broking."

The Rakuten Trade rewards programme, Kaw said, is a good complement to its BIG platform, as it "rewards our loyal members with another way to earn and redeem AirAsia BIG points. Reward redemptions are fast, easy and are made via app, similar our BIG app, thus appealing to new clients right up to the savvier ones.”

Meanwhile's BLoyalty's director of retail and innovations, Yau Su Peng also added, as its B Infinite progresses in its transformation from the physical world to the realm of mobile, it is imperative that it prepares for the growing preference amongst consumers for digital-based channels.

"Our affiliate partners will give Rakuten Trade the opportunity to provide a diverse range of benefits under one robust ecosystem. We believe this will hold tremendous appeal for the growing number of digitally savvy investors," Kaoru Arai, managing director of Rakuten Trade said.

"We wanted to differentiate our platform by giving retail investors an added advantage when they trade shares through us. With AirAsia on board, one can redeem points for airline tickets or hotel accommodations while B Infinite and BonusLink points can be converted to everyday lifestyle needs from a cup of coffee to fuel,” he added.