Rakuten Marketing names MD of international to lead digital advertising

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Anthony Capano has been appointed managing director of international at leading digital advertising business, Rakuten Marketing. Capano will look after all territories outside of the US and Japan, including Asia Pacific and Latin America. This comes as JJ Eastwood exits the business after serving as managing director of APAC.

Capano’s promotion follows the company’s commitment to double down on its investment in technology and services built for the global market. Capano has been with the company since 2013, holding positions such as managing director of EMEA and prior to that, managing director of APAC. In his role as the former managing director of APAC, Capano launched Rakuten Marketing to the Australian market in 2012 and facilitated the company’s expansion into Singapore and across the greater Asia Pacific region in 2017. Meanwhile, as MD of EMEA, he helped to position Rakuten Marketing as a leading player in advertising solution across the EMEA market, said the press release.

Rakuten Marketing CEO Nick Stamos said: “Rakuten Marketing is committed to delivering leading digital advertising solutions that drive performance for our advertiser and publisher partners, and as a business, we are constantly looking at ways in which we can align to our customers.”

He added that as more of Rakuten Marketing’s EMEA clients expand operations to the Asia Pacific region, the appointment allows for the international operations to unify under one leader.

“Capano’s understanding of the eCmmerce industry in the EMEA and APAC regions, coupled with the growth he has driven for both Rakuten Marketing and our clients over his six years with the company were recognised as perfectly suited to naturally progress Rakuten Marketing’s international business,” he added.

Capano  said: “It’s been fantastic to watch the APAC business continue to go from strength-to-strength and I’m thrilled to be back involved with the market. Further aligning the international regions works to better serve our clients who work with us across markets and combines our teams’ expertise.”