New agency BOING! grabs Japanese tech client shortly post launch

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Digital services and eCommerce company Rakuten Group has appointed marketing agency BOING! as its new agency partner to manage its global campaigns in a standing contract.

Through the appointment, BOING! will utilise its experience and strategic insights to develop and execute tailored marketing strategies for the client across its digital channels.

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The approach will also focus on driving brand awareness, engagement and customer loyalty as both teams aims to elevate the company's brand presence in the competitive digital landscape even further.

"This partnership represents a perfect alignment of values and objectives, as we share a common commitment to innovation, creativity, and delivering exceptional results,” said Ailsa Tan, Founder of BOING!.

“Together, with our partner's global brand communications team, we look forward to creating engaging marketing campaigns that resonate with audiences globally and drive measurable impact,” she added.

Consumers can expect project roll outs from the partnership in the second quarter of the year, according to a spokesperson at the agency.

The appointment comes within the first month of BOING!’s operations. It is a fully remote firm with the goal of disrupting traditional agency models, with founder Ailsa Tan at its helm.

BOING! offers a suite of services including advertising, branding, digital marketing, events, public relations, and strategy planning.

BOING! is also poised to disrupt traditional agency models with a new approach to work culture and client service. Embracing a paradigm shift towards remote collaboration and work–life integration, BOING! hopes to redefine the boundaries of what it means to be a marketing agency in the modern era, it said in a statement.

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