Radityo Prabowo moves on from Edelman and Zeno

Edelman and Zeno MD Radityo Prabowo has taken on the role of expert to special staff to Indonesia ministry of education and culture. In his new role, he will be supporting actions to improve the quality and equality of Indonesian education system. His move comes months after Edelman Indonesia combined strengths with Zeno in Indonesia, where Prabowo (pictured) was tasked to oversee both units as CEO Daniel J Edelman (DJE) Indonesia. Prabowo was with Zeno for over seven years, holding roles from business leader to managing director.

In a conversation with Marketing Interactive, Prabowo explained that he has always had a strong passion and commitment towards the education industry and he has actively been volunteering in several social causes and allocating his personal time to becoming a guest lecturer in several campus. "That is why when there was opportunity to join ministry of education and culture, without any hesitance I embraced it and said yes - especially since I’d been monitoring Nadiem’s vision for education, and I do believe he can truly make a critical change. I want to support that," he added. 

Commenting on his time at Zeno, Prabowo added, "It’s been a very rewarding time, I can’t thank the company enough for the experience, the family values, the works, the colleagues, during my time with the Green Family, as well as with its sister Edelman. For them, I’d like to say: People can come and go (including myself), but our working spirit, our company’s culture, as well as our values should stay and be nourished by all the team."

Meanwhile, Chadd McLisky, Edelman’s managing director, Asia Pacific corporate practice, will continue to lead its reputation practice, overseeing corporate, public affairs, issues, and crisis.

Prabowo is no stranger to the media and PR scene. He first started his career in broadcasting with Suara Sakti radio in Semarang back in 2001, before making the switch to PR. After winning a news presenter competition held by SCTV in 2003, he decided to pursue a career in television as news presenter at TV Borobudur Semarang (now Kompas TV). Before he left the broadcasting word, Prabowo was deputy news editor for the company. He then left for Jakarta in 2010.

His new journey in Jakarta then saw him embarking on a new a path as a PR consultant at Stratcom, and later on Piaggio Indonesia as communication specialist two years after. In a conversation with Marketing Interactive, Prabowo explained that this eventually led to him realising his "true calling as a consultant", which saw him returning to Zeno Group Indonesia as deputy business leader.

At the same time, he also continued to embrace his "timeless passion for the media scene" by joining 103.8 FM Brava Radio Jakarta as its weekend radio announcer.

Four years later, Prabowo stepped up as the managing director at Zeno Group Indonesia, which saw him being responsible for managing account team performance. This included multiple sizable pieces of business ranging from corporate, consumer and wellness, technology, on top of his remit for management and leadership programs. On the day to day, Prabowo handles clients such as Emirates Airline, Nike, Wuling Motors, Marriott International and L’Oreal.