Racepoint reaches out to startups

PR agency Racepoint has formed a partnership with StartmeupHK to offer a year’ worth of public relations support to winners of the StartmeupHK Venture Programme.Andrew Laxton, EVP and managing director, said the need for small and emerging businesses to build their brand profile and drive technical innovation across the Asia Pacific region was critical.“We have proven success with start-ups in Silicon Valley through Racepoint Group’s 440 programmes, which makes it a perfect fit for StartmeupHK.“No matter the size or scope of your company, it is critical to engage in a communications strategy to stand out amongst your competitors,” he said.Invest HK, the government arm behind the StartmeupHK programme, announced the 12 finalists from around the world which will take part in the programme in Hong Kong during the first week of December.