Quaker Oats hands creative duties to FCB KL for festive campaign

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PepsiCo Malaysia has appointed FCB to handle a major festive campaign for its Quaker Oats brand that is scheduled to run nationwide later this year. The agency’s scope of work originally consisted of advertising, social media and content creation but the remit was further expanded with FCB bringing onboard GO Communications to handle PR duties.

The appointment follows a pitch held in February this year which saw multiple agencies vying for the account. Marketing manager Melinda Ong explained that FCB's idea truly stood out with its sharp, insightful strategy that enabled the brand to deliver a clear, structured on-brand message via an engaging content that is contextual to the needs of its intended audience.

The latest win builds on the agency's growth momentum in 2020, which saw FCB bringing on board clients including SP Setia, Berjaya Sompo, PERKESO, Bio-Life, and Tefal. It also retained the Desaru Coast account. FCB's co-owner and CEO Shaun Tay credited the wins to the agency’s hands-on approach and culture of determination.

"The year 2020 was not the best of years but thanks to the entire team putting in the hard yards, we still made it a profitable one and even achieved year-on-year growth. Winning a storied brand such as Quaker Qats allows us the opportunity to flex our FMCG prowess and importantly, keeps the momentum going," he added.

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