Quaker invites Malaysians to embrace healthier living in fun campaign

Oats brand Quaker is encouraging Malaysians to embark on a journey of self-care and self-improvement by managing their weight through a proper diet and a healthier lifestyle through its "Jom Quaker Fit" (Let's Go Quaker Fit) campaign. 

As part of the campaign, Quaker developed a 30-day recipe guide to help Malaysians explore healthier and yummy meal recipes with oats. Quaker also partnered with four social media influencers to make healthy eating and staying active fun through the 'Jom Quaker Fit 30-day challenge'. 

The 'Jom Quaker Fit 30-day challenge', co-created by fitness and nutrition-focused content creators, offers participants a structured program to help manage their weight. 

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The challenge featured weekly bucket goals encompassing various aspects of healthy living practices, from exercise routines such as 20 minutes of daily physical activities, to mindful eating habits such as incorporating more fibre into main meals.

As the challenge progresses, the milestones gradually increased in difficulty to promote consistency, build healthier habits, and support effective weight management.

"Embracing a healthier lifestyle doesn't always require drastic changes. It's about incorporating manageable habits into your daily routine. Just dedicating 20 minutes to physical activity every day and including at least 75g of oats in one of your main meals daily can kickstart your journey towards wellness," said Dr. Kit Phanvijhitsiri, research and development life sciences manager of PepsiCo Asia.

"These small steps, when consistently taken, can help you to maintain a healthy weight and can also lead to significant improvements in your overall health and well-being. We believe anyone can work towards a healthier lifestyle, no matter where they are starting from."

In addition, participants can easily monitor their weight management journey by using Instagram story templates created by Quaker for weekly check-ins. These templates will serve as a fun and interactive way to track progress, share achievements, and engage with others participating in the challenge.

"A healthy lifestyle does not have to be an unhappy lifestyle. We designed the program to focus on small, manageable changes that can make a big impact over time," said Aditya Ahuja, commercial head of PepsiCo Malaysia. 

"We have also introduced the Instagram story check-in templates to foster a sense of community, allowing participants to encourage each other and celebrate each milestone together. By sharing their experiences, they not only stay motivated but also contribute to building a supportive network that inspires everyone to keep going and reach their healthy weight goals. Through this campaign, we aim to inspire more Malaysians to discover enjoyable ways to get quaker fit together with a proper diet and healthier lifestyle with seven times more fibre," added Ahuja. 

To further motivate Malaysians to take on this journey, Quaker will be selecting one winner who has demonstrated the most significant transformation after completing the 'Jom Quaker Fit 30-day challenge'.

The grand prize includes a comprehensive RM1,600 full body check-up, a RM5,000 travel voucher, and a month's supply of Quaker products valued at RM268. 

Quaker is not the only brand to target the health of Malaysians in the month of May. Last week, oral care brand Systema unveiled a new campaign designed to urge audiences to prioritise gum care alongside their oral hygiene routine. 

As part of the campaign, Systema released a digital film, website quiz and put on a roadshow. The film employed a heroic drama trope, personifying gum tissues and bacteria in the mouth and illustrating how Systema's oral care products defend the gums against harmful bacteria. 

Additionally, the film underscored the symbiotic relationship between gums and teeth, emphasising the gum's role in supporting the tooth to maintain its health and appearance.

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