QSR Brands, KFC's and Pizza Hut's parent franchisor in Malaysia, is offering 580,000 "Buy One Free One" meals to encourage Malaysians to get vaccinated. The initiative begins today and marks the 58th anniversary of the establishment of the Malaysian federation. It will last for a month.
QSR Brands chairman, Jamaludin Ibrahim, said the campaign is one of its ways to encourage vaccination and show appreciation to all Malaysians for having done their part towards a better future for the country. In support of the Lindung Diri, Lindung Semua campaign, QSR Brands is also donating 70,000 pieces of WHO specification limited-edition KFC face masks to the frontliners at the PPV.
Since the enforcement of the first MCO up until today, QSR Brands has distributed over 74,500 meal packs to affected communities and frontliners across Malaysia. A+M has reached out to QSR brands on the monetary investment behind this campaign as well as the marketing strategies it is implementing to promote the initiative.
QSR Brands is not the first company to have launched an initiative to push for higher vaccination rates in the country. Earlier this year, streaming platform iQIYI tied up with Malaysia's COVID-19 Immunisation Task Force to hand out approximately RM1.5 million worth of iQIYI VIP subscriptions nationwide to those who have been vaccinated. Other companies such as OCBC Bank and My CO2 also offered employees cash incentives and days off for getting vaccinated.
Separately, QSR Brands is reportedly in touch with banks for proposals for a potential initial public offering in Malaysia, Bloomberg reported last month. Quoting its sources, Bloomberg said it is reportedly eyeing a market valuation of RM6 billion in a deal and is considering bringing back a share sale it attempted two years ago.
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