QSR Brands partners GrabFood to grow accessibility nationwide

QSR Brands, the company operating KFC and Pizza Hut Malaysia, has tied up with GrabFood to offer greater accessibility to customers nationwide. This comes shortly after the recent implementation of the Conditional Movement Control Order in some states, and with more Malaysians remaining at home.

The tie-up aims to boost further revenue growth and supports QSR Brands' customer-centric strategy of channel expansion and greater accessibility. To date, 870 KFC and Pizza Hut outlets in Malaysia have been onboarded with GrabFood.

Nehchal Khanna, MD of QSR Brands, said in today's new normal, it wants to ensure that its customers feel safe and comfortable dining at its stores. "This is why we are committed to providing more options for our customers to
have a meal with KFC and Pizza Hut," Khanna added.

Meanwhile, Grab Malaysia's MD, Sean Goh, said the food delivery industry has exponentially grown over the past few years and has accelerated even more just in the past 10 months due to the COVID-19 pandemic. "We are happy to partner with two of the biggest Malaysian food brands - KFC and Pizza Hut, and we hope to help grow and contribute to the delivery services of KFC and Pizza Hut," Goh added.

Grab's president Ming Maa recently said that its third quarter group revenue rose to over 95% of pre-COVID-19 levels and that its food business now rakes in over 50% of its revenue. To stand out in the competitive food delivery market, Grab's focus is to continuing building on its wide restaurant selection, create unique and differentiated experiences for its customers, and lead in safety and quality. To date, it has established partnerships with Michelin-star restaurants in Singapore and Thailand, and offered hyperlocal options such as the Ramadan bazaar vendors in Malaysia.

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