Qoros Auto has named Agenda Shanghai as its digital AOR after a competitive pitch: it will be responsible for overall digital strategy, creative for Qoros website, media applications and social media.
Its first project is a digital campaign for the Shanghai Auto Show in April 2013 where Qoros will make its debut to Chinese customers.
“In Agenda, we have found a strong agency partner to develop innovative digital solutions. And we are confident that they can support Qoros to establish a strong brand,” Kevin Bao, senior digital manager at Qoros Auto, said.
“This was a great win for Agenda. Not just as a business but the opportunity to be part of automobile history. An agency does not have that many opportunities in building an auto brand from scratch,” Sunny Hermano, general manager at Agenda Shanghai, added.
Qoros called on Bartle Bogle Hegarty China for its strategic and creative work for its pre-launch and launch into the Chinese and Western markets back in January.