Qoo10 works with brands to crack down on counterfeit products

Qoo10 Singapore is cracking down on counterfeit products by putting in place various internal systemic protocols to check and deter the sale of those items.

This move reinforces its business principle to ensure that all products sold on its platform are genuine, as well as its goal to be a responsible e-commerce player.

According to country manager HyunWook Cho (pictured), the platform's backend system actively monitors the numerous listings that sellers post on Qoo10. If a listing is flagged for potentially infringing intellectual property rights or selling counterfeit products, its compliance team will step in to investigate and take necessary action against the infringing seller.

The compliance team also works with businesses and brands under its "Brand Protection Programme" to remove infringing listings. Errant sellers with repeat offences may also be restricted from selling their items on Qoo10, Cho said.

Additionally, customers who suspect they may have purchased a counterfeit item from a seller may alert the compliance team, which will then investigate and issue a refund. A "Report" function is also available on every listing on Qoo10, allowing consumers to reported a suspected counterfeit product to the compliance team.

“While Qoo10 takes the position that it is merely an online platform that connects both sellers and buyers and assumes no responsibility for the products sold on its online platform, it views the sale of counterfeit products on its online platform as no laughing matter and is committed to the active monitoring and takedown of such infringing listings," Cho added.

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