Qoo10 picks PR partner

Qoo10 has appointed Text100 as its public relations agency. Qoo10’s parent company is Giosis Singapore, a joint venture company formed with eBay.Following the new appointment, Text100 will be tasked with raising the online retailer’s profile across its wide range of demographics, especially Millennials.“Text100 has impressed us with the industry knowledge during the pitching stage, together with their vast experience and contacts, in particularly B2C, B2B PR experience plus the enthusiasm of its team,” Jacob Yu, Brand Manager, SEA BD (Unit), Giosis Singapore, said.“The agency showed a strong understanding of our vision for the brand and that, combined with their proven track record of delivering quality media coverage, made them the obvious choice for Qoo10. We’ve also been impressed by their ability to integrate a number of different skill sets including social and content marketing. This synergy makes out to be a positive working relationship," Yu added.