Qlik has appointed Text100 as its marketing communications agency following a pitch. In the appointment, the agency will be tasked to elevate Qlik's brand narrative across Singapore, and communicate its new proposition that leverages on data, to the audiences in Singapore. The agency will utilise a multi-channel approach, with its focus on public relations and social media to bring this movement.
According to Shelina Mahtani, PR manager APAC, Qlik, Text100 demonstrated an in-depth understanding of its business, passion for the brand, as well as capability to tell stories that will move minds. She also added that the brand is confident in driving education and empowerment when it comes to data literacy with the agency.
“Despite the huge influx of data today, there has been very little consideration on the actual skill-sets required to fully utilise and act on this available data. This very apparent skills gap requires the right support, education and culture to create a change, and we have found the perfect partner in Text100 Singapore," Mahtani said.
“It's an area that we at Text100 are very passionate about as well and we are very excited to be working with Qlik to develop compelling stories that help ensure every individual and organisation has the same opportunity to use, access, analyse and succeed with data," Meiling Yeow, managing director, Text100 Southeast Asia, added.