Qatar Airways shortlists PR agencies

Qatar Airways has shortlisted six agencies for its public relations business, which was previously managed in-house.

The initial pitch, called last year, involved 12 agencies, but has been shortlisted to include Go Communications, MediaBond, GRA Communications, Cohn & Wolfe XPR and That PR Agency.

Ng Siow May, marketing officer at Qatar Airways, said the winner would be tasked to enhance "Qatar Airways' image based on the relevance in the Malaysian market," she said, adding that the contract is for three years.

A result is expected in the first quarter of this year.