Pure Yoga extends its courses to Cathay Pacific flights

If you have been finding it hard to stretch on flights without looking like a crazy person, this collaboration between Pure Yoga and Cathay Pacific will now grant you solid reasons to "move your body".

The two companies co-launch a new in-flight programme this month, which is named "Travel Well with Yoga". The programme brings a series of videos developed by Pure Yoga instructors onto Cathay Pacific's in-flight entertainment screens, to demonstrate yoga and meditation routines that can be done before, during or after a flight for a restful journey.

Available in English, Chinese, Mandarin and Japanese, the videos can now be seen across all Cathay Pacific and Cathay Dragon routes by accessing the Lifestyle section on screens.

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"We all know that sitting still for a long period of time can be uncomfortable," said Simon Cuthbert, Cathay Pacific entertainment, platforms and connectivity manager.  "The need to get up, move and get your blood pumping is important during a flight. Yoga is an innovative way to do this."

He added that the series of exercises are fairly flexible, as the moves can be done from an economy class seat, or in hotels after the flight.

Pure Group regional marketing director Gary Wise said that the programme is a huge step forward in the company's vision to make yoga more accessible. "We're delighted to present this unique programme in collaboration with a partner as prestigious as Cathay Pacific."

Adding on the collaboration, discounts and upgrades are offered to Cathay Pacific Marco Polo Club members, Wise said.