PURE Fitness opens two new Hong Kong centres and launches online classes

Pure Fitness is opening a pair of new fitness centres, with one located in Kowloon and the other on Hong Kong island, as well as launching an online wellness programme catering to the rising demand for at-home training. 

The 32,800 square feet centre located at the International Trade Tower in Ngau Tau Kok, will include various training facilities such as athletic training turf, weight-training zones, boxing and kicking areas, stretching studios and spaces, and a cardio area. Opening in June, this addition will be the group's second centre on Kowloon side.

The other centre will be located in Wanchai. Like its Kowloon counterpart, it will offer similar facilities to customers along with group fitness and group cycling classes. 

As the demand for indoor training is surging in light of public health concerns stemming from the COVID-19 pandemic, Pure Fitness has also rolled out a Pure 360 Online Wellness Programme, offering private online classes aimed at helping customers train and practice at home, achieve quicker progress and hit personalised goals, and stay committed to healthy eating. Online classes include private yoga, personal training, and nutrition coaching services.

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