Despite the struggles faced by many fitness centres amid the pandemic, PURE Fitness will open a new location at K11 MUSEA in Tsim Sha Tsui in May.
The company said the new facility is the largest PURE Fitness in the world, covering over 30,000 square feet of net space within its two-storey warehouse-style venue that features high ceilings with skylights and spectacular views across Hong Kong’s iconic harbourfront. Under the theme of "Out Of This World", this latest location will offer invigorating experiences and renewed aspirations at a time when people cannot fulfill their love for travel.The company has also invited high jumper Cecilia Yeung, influencer Irisa Wong and creative consultant Tim Fung to join the "PURE Out Of This World" crew, bringing the theme to life with futuristic fitness missions throughout PURE Fitness at K11 MUSEA.
PURE Fitness at K11 MUSEA has been designed around the concept of a classic industrial space with contemporary features, hoping to provide members with a sleek and edgy environment featuring design elements like rustic brick, gleaming tarnished copper, and metal and antiqued ceramic tile walls all held together with blackened steel panels, girders and strong details.One of the biggest features of the new location is the open stretch area, offering vast space for gearing up and winding down before and after workouts.
Meanwhile, panoramic views will inspire every workout on the brand new outdoor training pad that features top-of-the-line functional fitness equipment from MoveStrong. Outdoor bodyweight training, suspension and boxing training will also be part of the fresh-air fitness offerings.