Pulse's Chua turns hobby into WTF

Pulse Group CEO and Go Communications chairman Bob Chua turned his love for cigars into a business with the opening of Wh!sky Tango Foxtrot (WTF), the only private cigar lounge situated in Damansara Heights.

Launched in November 2012, WTF is positioned as a modern and exclusive cigar divan with a modern interior featuring World War II Brittania theme. It has two private rooms that come with WiFi and Satellite TV for guests to host private meetings, a humidor that houses 500 Cuban and non-Cuban cigars, and a wide range of whiskies and wines.

WTF is owned by seven partners, some of whom are in the advertising industry, including Chua.

About 70% of WTF's clientele comprises those from the advertising and marketing industry, which Chua had intended for when he started up WTF.

"Most of the people in the industry entertain a lot. I have a love for cigars and whiskies and so do some of WTF's partners. We couldn't find a proper place, you could call it a man cave, for us to meet. Hence, we decided to open WTF."

WTF leverages heavily on word-of-mouth and social media platforms such as Facebook, Pinterest, Foursquare, Twitter and Google+.

Plans are underway to open a second outlet in central Kuala Lumpur and a third in Jakarta.

Chua is not the only one in the media and advertising industry who has branched out into the F&B business. In 2010, former GroupM CEO Paul Corrigon left the industry to start up Havana and The Magnificent Fish and Chips Bar at Changkat Bukit Bintang.