Pulp Kreatives, a part of Media Group in Singapore, has acquired both SOLITAIRE and JETGALA magazines from Oriental Publishing. Marketing understands that this comes as Oriental Publishing looks to cease operations in Singapore.
According to its website, aside from the publications mentioned, the publisher also carries titles such as Deluxe, Thoi Gan, Gourmet Vietnam, Rest.Relax Vietnam and Shopping Vietnam. When reached out to by Marketing, a spokesperson from the company declined to comment.
The acquisition of the titles marks the latest initiative of Media Group to expand its range of titles, with an emphasis on building a diverse and complementary lineup of luxury media brands for Singapore and the Asia Pacific region. It also follows the recent launch of Portfolio, a monthly business and luxury lifestyle magazine which started its run in March. This brings Media Group’s foray into the luxury segment to three titles.
SOLITAIRE is a bi-monthly publication which targets female readers from ages 35 to 55 who have interests in fashion and fine jewellery. It currently has a circulation of 53,000. It aims to attract advertisers in the fine jewellery and watches industry.
Meanwhile, JETGALA is a quarterly publication which targets private jet users and VVIPs aged 35 to 60. It currently has a circulation of 33,000. The magazine aims to garner advertisers such as aviation companies, lifestyle partners from automobiles, yachts, travel related, watches and men-related fashion.
Both titles are published in Singapore, and distributed in key cities across the Asia Pacific region, namely Kuala Lumpur, Jakarta, Bangkok, Hong Kong, Melbourne, Sydney, Manila, Beijing and Shanghai. Pulp Kreatives is also acquiring SOLITAIRELUXE.COM, SOLITAIRE‘s digital edition, and all online and social media initiatives of both SOLITAIRE and JETGALA. The magazines are currently not audited.
“With both titles and their digital media extensions joining our group, we will be able to offer additional integrated and tailored solutions to our clients, with leading marketing capabilities in the print, digital and event environments,” Dennis Pua, managing director of Media Group, said.
“We are very happy to see this acquisition come through. With Media Group’s professional background, extensive resources, and the owners’ growth strategy for their luxury media portfolio, the two titles are a perfect fit, and will prosper further to reach their full potential,” Rainer Sigel, former publisher of Oriental Publishing, said in a statement.