Publicitas' Irene Lee joins ADARA to lead Hong Kong office

Global travel data platform ADARA has launched in Hong Kong with a new office led by former Publicitas regional advertising director Irene Lee.

Lee will take on the role of sales director, North Asia and will operate from the new Hong Kong office. Lee comes on board with 17 years of APAC advertising and media industry experience.

She joins ADARA from Publicitas in Hong Kong where she focused on the travel and tourism sector, working with clients such as the Hong Kong Tourism Board, Hangzhou Tourism, Chengdu Tourism, Peninsula Hotels, Vietnam Airlines and Cathay Pacific.

Founded in 2009, ADARA currently has 19 offices across the US, Europe, Middle East and Asia, including its headquarters in Mountain View, California.

Meanwhile, ADARA has also announced a new office in Tokyo, led by ADARA Japan commercial director June Morishita, who has 15 years of experience at Microsoft Advertising, Marin Software and start-up phases at Overture and Atlas in Japan.

Jonathan Hardy, vice president for sales APAC at ADARA, said: “ADARA is bringing the power of its global travel data platform to Japan and Hong Kong following the great success of its Singapore and other global offices over recent years.

"APAC continues to be a very important region for us and we see great demand for smart, data-driven marketing solutions from major businesses in the region.”