Publicis promotes Vikram to regional role

Ajay Vikram (pictured), current CCO of Publicis Singapore has been promoted to regional CCO of Publicis Southeast Asia. He will be reporting to Dean Bramham, regional CEO at Publicis SEA.Vikram’s role will span overall creative stewardship across the agencies seven offices in six markets, as well as Asia Pacific responsibilities for several clients, including Proctor and Gamble.Vikram’s career spans 18 years across India, Indonesia, Malaysia and Singapore.Dean Bramham, regional CEO at Publicis SEA, said: “We have big ambitions for the network over the coming 36 months with primary focus on creative output, digital and shopper growth and our global ‘Lead the Change’ strategic point of view. Ajay will be a key leader of these ambitions with our clients, our ECD leaders and management teams”.The agency also recently hired Rohit Malkani as regional ECD for the P&G account. He was last senior executive creative director at Grey Mumbai where he spent over four years. Malkani will report to Vikram.