Publicis Shanghai beefs up account management team

Publicis Shanghai has appointed Emen Chong as regional business director and Herbert Law as business director.

With backgrounds from both creative agencies as well as a wide range of other marketing disciplines including digital, retail and loyalty, the two appointments reinforce Publicis China’s continued drive to hire talents from diverse backgrounds to help clients lead the change.

The mandate of Chong and Law is to offer strategic and cross-disciplinary leadership to clients and support them in their marketing transformation.

Chong and Law will respectively lead account management on the agency’s P&G Oral Care and Heineken accounts, which Publicis Shanghai recently added to its client roster.

Both based in Shanghai, Chong reports directly to David Gompel, CEO of Publicis Greater China while Law reports to Chenghua Yang, CEO of Publicis Shanghai.

As a twenty-year industry veteran, Chong has thorough expertise in advertising, digital brand building, sales and promotion, retail activation and loyalty marketing. Originally from Singapore, Chong has worked across various markets including China, Vietnam and Japan; as well as industries such as automobile, FMCG, fashion and banking.

Chong also has a track record in leadership roles at leading advertising and digital agencies, including Tribal DDB Greater China, Agenda China, Lowe Greater China.

Law is a digital native and a highly experienced integrated brand communications professional from Hong Kong.

Prior to rejoining Publicis, Law was the group account director of DDB, where he worked on the Volkswagen account for four years.

“Publicis Greater China has gone through a remarkable transformation. They have gathered a top team that not only can orchestrate but also execute best-in-class multi-disciplinary solutions to clients. I am happy to join top creative agency Publicis Shanghai and help clients to lead the change in China through innovative marketing,” said Chong.

Law began his career in Publicis Hong Kong, where his client experience includes City of Dreams, GovHK, Citibank, Western Union, MGM Grand Macau and Marriott.

“There is not a more exciting place to work right now than at Publicis Greater China, it is an obvious top choice for an industry professional. The agency serves some of the most renowned brands in the world, and approaches both creative and marketing with a transformative mindset," commented Law.

Commenting on the two appointments, David Gompel, CEO of Publicis Greater China, added: “Both of them have excellent track records in delivering integrated and effective campaigns. I am confident that they will provide multi-disciplinary marketing solutions and strengthen our growing partnership with clients such as P&G and Heineken by tapping into the width and depth of Publicis China’s capabilities which include creative, digital, user experience, shopper marketing as well as influencer relations.”