APB’s leading beer brand Tiger has moved its creative account from Marcel Sydney to Publicis Singapore.
In a statement to Marketing, Venus Teoh, international brands director, Tiger, said “Tiger Beer global creative account has been successfully led by a team at Marcel Sydney for a number of years. We thank them for the significant role that they have played in the development of Tiger.”
She added that as Tiger continues its expansion in Asia Pacific and across many other international markets, it is natural time to bring the brand’s creative agency relationship closer to the global Tiger brand team and the brand’s key markets in the region.
Therefore the account will be relocated within Publicis Groupe to a newly created, dedicated team in Singapore, made up of diverse talents from within Publicis Communications including Arcade and Digitas.