Publicis Sapient has appointed John Maeda (pictured right) as chief experience officer, as part of the agency's ongoing commitment to push the boundaries of how businesses create exponential value for customers and markets.
In his new role, Maeda joins the creative executive collective of Publicis Groupe where creative leadership is multi-faceted and structured to develop the necessary broad palette of creativity for the modern world. Along with spearheading design globally, Maeda will spend time on people, bringing his commitment to inclusion and talent development to the table.
Maeda joins the agency from Automattic, where he served as the global head of computational design + inclusion. He also serves on the board of Sonos, the Smithsonian Design Museum and Wieden + Kennedy. Prior to Automattic, Maeda held the roles of design partner at venture capital company Kleiner Perkins and design advisory board chair of eBay.
Maeda said when a technology becomes commoditised, the quality of experience becomes the key differentiating factor but there cannot be a great experience without being paired with great technology. According to him, Publicis Sapient brings to its clients full-stack engineering capabilities blended with its rich history at the forefront of creativity technologies.
"Aspiring to empower established businesses at all scales to realise great experiences for their customers to push back on Big Tech is in line with where my heart is right now. I'm looking forward to the impact we can make and excited to join this great, multi-disciplinary team," he added.
Nigel Vaz (pictured left), CEO of Publicis Sapient said Maeda is one of the "most extraordinary" design and technology thinkers of this age, with a pedigree as a leader helping companies to push the boundaries of creativity and innovation to reimagine their business and industry.
He added that the agency has always believed that the brand is the experience and the experience is the brand and, within Publicis Sapient, spent nearly three decades utilising the disruptive power of technology and design to help digitally enable its clients' business in their pursuit of next.
"By fusing strategy and consulting, experience and engineering with an enduring culture of problem-solving creativity, we are able to partner with our clients to both identify and unlock how they create value for their customers and markets," Vaz said.
Nick Law, chief creative officer for Publicis Groupe said with his expertise and leadership in connecting design and technology to create more powerful products, services, and experiences, Maeda adds incredible strength to the agency's ability to create meaningful experiences for customers.
Earlier this year, Publicis Sapient unveiled its new global rebrand, positioning the company for growth. According to Publicis Sapient, its revised brand proposition positions itself as the bold (creative), agile, disruptive, customer-centric partner that organisations need to lead in the future. In addition, Matt Gillings was appointed as its APAC marketing lead in line with the rebrand. He works closely with the leadership team, new business teams, and client leads to drive awareness of Publicis Sapient as a digital transformation partner within the Asia Pacific region.