Publicis One Malaysia has hired Lee Tak Shune as executive creative director for Publicis. Publicis Worldwide -the global creative agency providing solutions from brand reputation to commerce- is a part of Publicis One -the global communications enterprise that operates across small and medium size markets, unifying all of Publicis Groupe agency brands’ capabilities and expertise under one roof- in Malaysia.In his new role, Lee has been tasked with overall creative leadership of Publicis Malaysia as well as responsibilities to selected brands within the agency. Lee, who was most recently creative director at BBDO Malaysia, has worked on brands including Fonterra, U Mobile, Guardian, Vinda, Unilever, Tesco Malaysia, BMW, Nando's, Expedia and Eveready.Tan Kien Eng, CEO of Publicis One, said, “We are driving transformational change across the entire Publicis One business model where we seek dynamic creative talents who are ready for change, adapt and take charge on these changes across our large and diverse business. Shune brings a lot of that energy and we are looking forward to have him on board to drive the creative innovation of our clients, as well as play an integral role in Publicis One’s creative council.”“I can’t wait to get started on forging a great creative culture at Publicis - one that celebrates the joy of creating every day without fear of failure. Getting to collaborate with the many experts in different disciplines within Publicis One is also something I look forward to and believe can only result in cut-through work for our clients who deserve nothing less,” said Lee.
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