Publicis One has launched creative solution hub Prodigious in Malaysia, to bring all specialist production expertise in the production of branded content, video, digital and print under one roof.
Head of production services, Koh Kiam Seng will spearhead and lead Prodigious Malaysia.
Koh will be responsible on the overarching workflow processes, oversee and manage total process coordination of digital print production solutions, AV Production, digital web production as well as provide technical production consultations to external creative and brand management leads. Prior to joining Prodigious, Koh, who has been in the advertising industry for 27 years, served as creative services director for various multi-national agencies where he successfully set-up in house studio, digital print production and traffic department.
Prodigious seeks to help brands meet the challenges of an increasingly diverse, complex and global media landscape through design, production and delivery of brand content across all channels, using the best tools and workflow processes. It also aims to create seamless global brand execution across all markets, delivered with agility and to the highest creative standard.
Speaking exclusively to A+M, Tan Kien Eng, CEO of Publicis One Malaysia, said the introduction of Prodigious in the country serves to better help brands and its clients to meet content production challenges. This especially in the current media landscape and economic climate that calls for scaled down marketing budgets. Prodigious Malaysia will offer its services across agencies as well as to direct clients.
"Demand for video, digital and print-led branded content is surging in Malaysia and with the launch of Prodigious, we aim to bridge the gap by offering clients out of the box creative content production solutions that showcase significantly in quality, in-line with the expectation of creative and of clients," Kien said.
Jean-François Valent, CEO, Prodigious worldwide said, in the past year, the agency had considerably extended its presence in the region with offices in Australia, China, India, Singapore, and soon Japan. “We are delighted to further extend our presence in APAC with Malaysia.[...].This not only allows us to offer valuable local services to our global clients but also opens new doors to Malaysian clients thanks to our network of 3,000 production experts across 40+ locations worldwide.”
Koh added, “We have huge ambitions as we launch Prodigious in Malaysia. We have made significant investments and put together a team of the talent, technology and equipment to deliver world-class quality content production for our clients. I am confident with Prodigious we have the most progressive content production company in Malaysia.”