Publicis Media hires former PHD SG biz director to fuel regional client hub

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Publicis Media Singapore has appointed Sheena Supaya (pictured) as executive director. The appointment comes as the agency looks to fuel its regional client hub growth in Singapore. In her new role, Supaya will work with the agency's international clients seeking hub solutions, to accelerate centralisation of capabilities and ways of working through Singapore for marketing and business growth across Asia Pacific or Southeast Asia.

Supaya will report to Martin Davie, MD of international, Publicis Media Singapore, and will work closely with client and agency leaders across Singapore and the region. Her access will be across Publicis Groupe’s regional and local capabilities. She will also tap on her expertise in regional digital media and performance activation to further elevate the agency's performance capabilities across its brands and international teams.

Davie said that it is delighted to welcome someone of Supaya's proven credentials to the Publicis Groupe family. "Her knowledge across digital media, regional operations and client leadership will be an invaluable asset to our clients as we continue to support and partner through regional landscapes and industry shifts like nothing we’ve seen before. Our International business continues to thrive and adding talents like Sheena will ensure our clients are in excellent hands not just to address the immediate, but to also prepare for the future," he added.

Supaya was formerly business director at PHD Singapore, where she handled international accounts such as Singapore Airlines, Volkswagen Group, and software corporation SAP. According to Supaya's LinkedIn, she first joined PHD in August 2012 as business manager, and has been with the company for over eight years, across other roles such as associate director and digital director. She had left PHD for about half a year before returning back to the agency; during which she was associate director, marketing at Bank of Singapore, Asia's global private bank.

Supaya said she is excited for the opportunity to support the growing portfolio of international clients at Publicis Media and all of Publicis Groupe. "There are major shifts happening across all industries and being able to support our clients through these times and to find innovative solutions to their business challenges is an amazing opportunity. I can’t wait to help our clients unlock the full potential with us in Singapore and across the region," she added.

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