Publicis hires regional head of planning

Publicis has appointed Ed Booty as its APAC team’s regional head of planning.

Booty is based in Singapore and reports to Loris Nold – CEO of Publicis APAC & emerging markets. Most recently, Booty was regional head of planning for Unilever and The Coca Cola Company at Ogilvy.

Prior to that he was head of effectiveness and headed up international planning across the BBH group out of London where he led strategy on a range of global brands including KFC, Johnnie Walker, Dulux and Audi.

“Strategic planning and engagement are a priority for us in the region as our philosophy is to lead the change for our clients. Booty will work closely with Dylan Williams, our global CSO as part of the global planning ring but also with each one of APAC country’s head of planning. We have incredibly strong strategists in each markets and I have no doubt that Booty’s role will be successful,” says Loris Nold.

Booty added: “I’m truly excited to join Publicis. The ambitions, both in the region and as part of an incredibly strong global planning team, made my decision to join very easy.”