Publicis Groupe's Prodigious names new managing director

Publicis Groupe's cross-media production specialists Prodigious announced the appointment of Peter Short as managing director for its Singapore office.With more than two decades of experience in the advertising industry, Short will focus on strengthening existing client relationships, extending the Prodigious global network and driving the local Prodigious business in his new role.Prodigious brings together specialist production expertise in print, video and digital. It is part of Publicis Communications Singapore and will support the production needs of Publicis Singapore, Leo Burnett Singapore and Saatchi & Saatchi Singapore. Short joins Prodigious after successfully leading a similar function in another global networked agency.Lou Dela Pena, CEO, Publicis Communications Singapore, said, “Short has a stellar track record, and as we move towards integrating Publicis Communication’s offerings, his unique understanding of brands’ creative needs, in all its various forms, across all channels, will prove an invaluable asset. I am confident that Peter’s leadership will see Prodigious strengthen its position as the delivery solution of choice for our clients in Singapore. "Jean-François Valent, CEO, Prodigious Worldwide said, “Prodigious Singapore is a key hub in the Asian market, already serving global clients such as GSK. With Short's help we aim to further develop our services for our local and global clients in this part of the world.”