Publicis Groupe Malaysia names chief creative officer

Publicis Groupe Malaysia has appointed Abraham Varughese (pictured right) as chief creative officer. In his role, he will be responsible for uniting the talent, expertise and passion of Leo Burnett, Publicis Worldwide, Digitas, Publicis Emil, Publicis Media, Saatchi & Saatchi Arachnid and Alpha 245 to help the Groupe deliver “The Power of One”.

He will work closely with creative leads across Publicis Groupe agencies and will report to CEO Tan Kien Eng (pictured left). Varughese joins the Groupe from Bates Dubai. Prior to that, he was with Leo Burnett based in Dubai and has over 20 years of experience.

“I am thrilled to be in Malaysia and the incredible opportunity to work with so many talented teams across Publicis Groupe. It is a great time for us to bring together data, technology and creativity to offer transformative solutions to our clients,” Varughese said.

Tan said Varughese's rich experience across different markets is an asset to the Groupe, adding that he will be responsible for transforming its creative firepower across various brands to offer clients agility and scale, powered by data and technology.

"Our transformed business model and organisational structure has resonated extremely well with our client partners. Some early client wins this year are a testament to our strategy and we are confident of delivering winning solutions for clients through the 'Power of One'," Tan said.