Publicis Groupe HK appoints Katheryn Lui as chief strategy officer

Publicis Groupe Hong Kong has appointed Katheryn Lui as chief strategy officer, effective from 19 July. 

Lui will lead the planning function of the entire Publicis Groupe Hong Kong and be responsible for driving business transformation, consulting, and integrated solutions. Boasts 20 years of multicultural marketing and advertising experience in Hong Kong and Australia, she will report directly to Tom Kao, CEO of Publicis Groupe Hong Kong.

In her new position, she combines these experiences with her expertise in digital transformation, strategic planning and integration to steer Publicis Groupe's "Power of One" solutions by putting data, creative, media, commerce, CRM and technology together.

"I am a firm believer in driving sustainable business growth by transforming and leading with positive changes for our society and simply making people's lives better with idea-led experiences powered by data, innovation and creativity," Lui said.

"I look forward to working closely with the team to bring the Publicis 'Power of One' model to life," she added.

Lui has worked across various sectors such as luxury, beauty, travel, finance, technology, and NGOs. Before joining Publicis Groupe, she was group head of strategy of dentsu international Hong Kong and led the consulting practice at Isobar Hong Kong. She is one of the most experienced strategy leaders in Hong Kong with a track record of converting initiatives and campaigns into successful case studies and awards across digital, innovation and social media.

"Publicis Groupe Hong Kong is going through a rapid transformation, becoming even more focused on delivering integrated solutions and putting technology, data, content, and media together. With her unique background, experience, and energy, she will be instrumental in driving our success in the future. Lui and her team will be the catalysts in bringing significant business impacts to all our clients," said Tom Kao, CEO of Publicis Groupe Hong Kong.

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