Publicis further consolidates two agencies to launch Sapient Inside

Publicis Groupe in its latest restructure has combined Publicis.Sapient and Publicis Communications to create Sapient Inside.

Sapient Inside’s teams of digital consulting and technology experts will be physically embedded within Publicis Communications offices. , leveraging existing digital experts and providing a link to the Publicis.Sapient platform’s expertise in enterprise digital transformation, scaled technology solutions and communications platforms.

This builds upon Publicis Groupe’s objective, announced December 2, 2015, to radically modify its business model to create an "agile, dynamic organisation focused on delivering client impact."

Sapient Inside will begin rolling out on 1 July, with initial offices in New York, Chicago, London, Paris, Shanghai, Hamburg and Dubai.

The program will expand to additional offices globally over the next year. The rollout will be co-led by Guy Wieynk, European CEO of Publicis Worldwide, and Christian Oversohl, managing director of SapientNitro for Asia Pacific.

Maurice Levy, Chairman and CEO of Publicis Groupe, commented: “This is the latest piece in our transformation, which will give our clients access to unrivalled capabilities via the Power of One."

"With Sapient Inside, we will provide our Publicis Communications clients with access to an integrated powerhouse of worldclass creative talent, brand stewardship, omni-channel strategy capability, consulting and all of the technology horsepower needed to realize the biggest of ideas.”

Most recently, Publicis announced a series of structural changes to Publicis Media, with refreshed leadership and vision centered around four key agency brands. Under the changes, Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands.

In Singapore on the creative agnecy side, it named Lou Dela Pena to a group level role for its agency brand Publicis, Leo Burnett and Saatchi & Saatchi.