Publicis Communications announced the promotion of Rebecca Liu to director of communications for Greater China.
In her new position, she will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious.
Liu will also serve as CMO at Saatchi & Saatchi Greater China and will continue to report directly to Michael Lee, CEO of Publicis Communications Greater China.
Over a career that began in marketing and PR roles at multinational corporations and then transitioned to focus on global 4A advertising agencies, Rebecca built her 13 years of professional marketing and communications experience.
"I am confident that her sophisticated market sensitivity and PR communications skill set will help create an even stronger reputation for Publicis Communications among an even greater audience," said Michael Lee.
"There are so many renowned and exceptional communications agencies in the network and each one has its own uniquely valuable brand image and culture," Liu said. "These brands have made strong impressions on the public, through both their creative philosophies and their influence on consumers and the market. These are the elements of heritage that I look forward to preserving and developing, with the assistance of and through close cooperation with all the members of each agency team. Together, we will reach even more people and share the irresistibly magnetic power of one."