Publicis bags duties for 5 BreadTalk brands

BreadTalk has appointed Publicis for social media duties for five of its brands.

Publicis Singapore will be responsible for managing the social media platforms, community and campaigns for BreadTalk, Toast Box, Bread Society, the Icing Room and Thye Moh Chan.

Kelvin Koo, head of digital at Publicis Singapore says, “It is a joy working on BreadTalk and Toast Box. We look forward to create exciting campaigns and authentic conversations, across social media channels that will enable BreadTalk’s bakery division to lead in redefining the landscape and be at the forefront of the competition.”

The brand has already been pulling several real time moves such as this recent one during F1. (Read also: Brands go all out for F1)

Under its belt, Publicis Singapore is also managing social media for brands like Scoot, Bosch Home Appliances Singapore, Virgin Active Singapore and Bandai Namco.

BreadTalk Group’s brand portfolio comprises BreadTalk, Toast Box, Food Republic, Din Tai Fung, The Icing Room, RamenPlay, Thye Moh Chan and Carl’s Jr China.


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