The Public Utilities Board (PUB) has released an audio story to continue the story of the two orphaned brothers Din and Zul in its recent short film “Kinship”, with an ending crafted in collaboration with the public. This comes following PUB's call for the public to create an ending to the Kinship film, to specifically #FindZul looking at the interest many have shown.
According to PUB, it received over 200 submissions through Facebook comments and emails in just a week. Three individuals were selected to participate in an exclusive creative workshop to co-create the film’s ending with PUB staff, creative agency Tribal Worldwide and director Roslee Yusof of Freeflow Productions.
Based off the storyline by Noor Arfa, whose story was collectively chosen by the panel submitted, the story dives into Zul’s side of the story, where he writes a series of letters to his brother, Din, after their separation on the morning of Hari Raya. The brothers do reunite in the end, but face a trying situation. Titled “Dear Din, From Zul”, the story was recorded with 3D audio effects, to capture the sounds of Zul reading his letters and the emotions of the brothers’ reconnection. The audio story will run across online channels.
Cindy Keng, director of 3P Network, PUB said it is only fitting to include fans’ voices after the "humbling and encouraging" support, and to co-create an appropriate ending for Din and Zul. She also added that this is a new way for PUB to collaborate and engage with the public.
“We felt that the audio story format was a fresh and different way to tell the story, instead of putting out another film, which may have been expected. ‘Dear Din, From Zul’ takes on a very personal perspective, which helps listeners get close to the heart of the story and builds on the connection that people have already made with the original Kinship story,” Benson Toh, creative director at Tribal Worldwide Singapore, said.
Meanwhile, Arfa said she realises how hard it is to come up with a short film, from developing many storylines before picking the final story.
"I also really wanted to meet the scriptwriters and the child actors because they were so good. Kinship did change my perspective about PUB. We all know it as a big brand, but I connected with PUB through Kinship, even though it was just a short film,” she added.