Following its partnership in markets such as Australia, Singapore, Malaysia and Korea, Microsoft has joined hands with PT Telkom in Indonesia, one of the world's largest telecom companies to launch PlasaMSN.
Through this partnership, Microsoft hopes to integrate and promote content and services to Telkom's 132 million-plus subscribers while accelerating its audience growth in Indonesia, a strategically important market for the tech giant.
In the deal, Microsoft brings with it technology, MSN platforms and global content while PT Telkom brings its local knowledge and experience to the table. Both partners believe the combination of global syndicated, exclusive, and locally relevant content, distributed across both online and mobile, will set PlasaMSN apart from its competitors.
Some of the advertisers on the newly-launched site are Malaysia Airlines and Cebu Pacific.
"This is the next logical step for us in Indonesia and the region and we believe that it will enhance our offerings both for consumers and advertisers in Indonesia significantly. With the growth of digital media across the Southeast Asian markets, we will continue to explore business opportunities across these markets," Ken Chang, commercial director APAC, advertising & online, Microsoft, said.
Partnerships have been important for Microsoft which has launched several successful partnerships in Asia Pacific over the past few years. It started off with a partnership with Channel nine in Australia to launch ninemsn, followed by a strategic partnership in Malaysia with Catcha Digital, and then the joint launch of xinmsn with MediaCorp in Singapore.
In October 2010, it tied up with Joong Ang to launch Joinsmsn in Korea.
"We've had several discussions with advertisers (local, regional and global) about the success of our partnerships in the region, and many of them have shown a huge interest in the concept of joint portals. All in all, we've seen strong support from advertisers even prior to launch, and we're excited about where we go from here," Chang said.